Most band websites have anemic followings. The sites that are more popular cross entertainers, like GuitarWorld or such. Facebook fan clubs have some popularity. There is a group for Ozzy fans on FB - we have a solid 100 or so who actively participate in the forum. On the site we post stuff about Ozzy, but also about his former bandmates like Zakk, Tony Iommi, Geezer, Bill Ward, Rudy Sarzo, Jake E Lee and so forth.
People want to go where thousands of others are going. It's kind of the "mall" attraction vs. the small store one. They want big crowds, and to be able to engage all kinds of interests instead of just one.
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